Global firms and emerging markets in an age of anxiety /

Developing countries that have attained the status of emerging markets offer considerable opportunities for first world businesses. However, there are challenges to successful operations in this field of enterprise.

Bibliographic Details
Other Authors: Prasad, S. Benjamin, Ghauri, Pervez N., 1948-
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2004.
Subjects:
Online Access:https://doi.org/10.5040/9798400657467?locatt=label:secondary_bloomsburyCollections
Table of Contents:
  • On multinationals after 1989 / S. Benjamin Prasad
  • The bald eagle cannot find its way in the rain forest / Alvaro Cuervo-Cazurra and C. Annique Un
  • Challenges for the European auto multinationals / Heike Proff
  • Multinationals and technology development in Latin America and East Asia / Andrés López and Marcela Miozzo
  • Supranational rules on strategy context : Embraer and Brazil's aerospace program / Thomas C. Lawton and Steven M. McGuire
  • Initial trust of joint venture partners in emerging nations / Kwong Chan, W. Harvey Hegarty, and Stewart R. Miller
  • Family conglomerates : key features relevant to multinationals / Destan Kandemir, Daekwan Kim, and S. Tamer Cavusgil
  • International joint venture control : an integrated framework / Yan Zhang and Haiyang Li
  • An analysis of joint venture activities in Southeast Asia / Daniel C. Indro and Malika Richards
  • National culture in China and multinationals' performance / Ji Li
  • Entering emerging markets : ignorance and discovery / Jan Johanson and Martin Johanson
  • Strategies of multinationals in contemporary China / Peter Enderwick
  • Rethinking MNE-emerging market relationships : some insights from East Asia / Mo Yamin and Pervez N. Ghauri
  • Institutions and market reforms : a logical guide for MNE investments / Ram Mudambi and Pietro Navarra
  • On economic liberalization in India / Rose M. Prasad
  • A look ahead : multinational enterprises and emerging markets / Pervez N. Ghauri.