Global firms and emerging markets in an age of anxiety /

Developing countries that have attained the status of emerging markets offer considerable opportunities for first world businesses. However, there are challenges to successful operations in this field of enterprise.

Bibliographic Details

Other Authors:	Prasad, S. Benjamin, Ghauri, Pervez N., 1948-
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2004.
Subjects:	International business enterprises > Management. International business enterprises > Cross-cultural studies. Globalization. Entreprises multinationales > Gestion. Entreprises multinationales > Études transculturelles. Mondialisation. globalism. International business enterprises. Cross-cultural studies.
Online Access:	https://doi.org/10.5040/9798400657467?locatt=label:secondary_bloomsburyCollections