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Global firms and emerging markets in an age of anxiety /

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Developing countries that have attained the status of emerging markets offer considerable opportunities for first world businesses. However, there are challenges to successful operations in this field of enterprise.

Bibliographic Details
Other Authors: Prasad, S. Benjamin, Ghauri, Pervez N., 1948-
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2004.
Subjects:
International business enterprises > Management.
International business enterprises > Cross-cultural studies.
Globalization.
Entreprises multinationales > Gestion.
Entreprises multinationales > Études transculturelles.
Mondialisation.
globalism.
International business enterprises.
Cross-cultural studies.
Online Access:https://doi.org/10.5040/9798400657467?locatt=label:secondary_bloomsburyCollections
Description
Summary:Developing countries that have attained the status of emerging markets offer considerable opportunities for first world businesses. However, there are challenges to successful operations in this field of enterprise.
Physical Description:xiv, 319 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references (pages 311-312) and index.
ISBN:156720421X
9781567204216
DOI:10.5040/9798400657467