Strategic management methodology : generally accepted principles for practitioners /

Strategic planning methodology is the application of strategic management theory to practice. This book is about the process of strategic management in action, and is firmly grounded, unlike many works on the subject, in both strategic management theory and empirical research. This is what planning...

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Bibliographic Details

Main Author:	Roney, C. W. (Curtis W.), 1942- (Author)
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2004.
Series:	Guidelines for strategists ; no. 1.
Subjects:	Strategic planning. Planification stratégique.