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Consumer behavior and culture : consequences for global marketing and advertising /

"The book reviews the myths of global marketing and explore the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour and covers various psychological and sociological aspects of human behaviour used for explaining consumer...

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943- (Author)
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2004]
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.
Marketing
Consommateurs > Comportement > Études transculturelles.
Consommateurs > Psychologie.
marketing.
Consumer behavior.
Internationales Marketing
Kulturelle Identität
Verbraucherverhalten
Consumentengedrag.
Culturele verschillen.
Internationale marketing.
Comportement du consommateur.
Étude transculturelle.
Publicité
Consommateur.
Psychologie.
Marketing international.
Consumers > Cross-cultural studies.
Verbraucherverhalten.
Internationales Marketing.
Cross-cultural studies.
Online Access:Table of contents
Table of contents
Table of contents
Table of contents
Contributor biographical information
Publisher description
Verlagsinformation
Description
Summary:"The book reviews the myths of global marketing and explore the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour and covers various psychological and sociological aspects of human behaviour used for explaining consumer behaviour." -- BACK COVER.
Physical Description:xiv, 345 pages : illustrations ; 26 cm
Bibliography:Includes bibliographical references and index.
ISBN:0761926682
9780761926689
0761926690
9780761926696