Consumer behavior and culture : consequences for global marketing and advertising /

"The book reviews the myths of global marketing and explore the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour and covers various psychological and sociological aspects of human behaviour used for explaining consumer...

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Bibliographic Details
Main Author:	Mooij, Marieke K. de, 1943- (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [2004]
Subjects:	Consumer behavior > Cross-cultural studies. Consumers > Psychology. Marketing. Marketing Consommateurs > Comportement > Études transculturelles. Consommateurs > Psychologie. marketing. Consumer behavior. Internationales Marketing Kulturelle Identität Verbraucherverhalten Consumentengedrag. Culturele verschillen. Internationale marketing. Comportement du consommateur. Étude transculturelle. Publicité Consommateur. Psychologie. Marketing international. Consumers > Cross-cultural studies. Verbraucherverhalten. Internationales Marketing. Cross-cultural studies.
Online Access:	Table of contents Table of contents Table of contents Table of contents Contributor biographical information Publisher description Verlagsinformation

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Table of contents
Table of contents
Table of contents
Table of contents
Contributor biographical information
Publisher description
Verlagsinformation

Galveston Stacks

Holdings details from Galveston Stacks
Call Number	Status	Get It
Call Number:		HF5415.32 .M66 2004

HF5415.32 .M66 2004	Available