Cover Image

Global perspectives on social media influencers and strategic business communication /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Bi, Nicky Chang, 1987- (Editor), Zhang, Ruonan Zhang, 1991- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference (an imprint of IGI Global), [2024]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Social influence.
Social media.
Influence sociale.
Médias sociaux.
social media.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Premier reference source"--Cover.
Physical Description:1 online resource ( xx, 430 pages) : illustrations (some color).
Bibliography:Includes bibliographical references and index.
ISBN:9798369309131
DOI:10.4018/979-8-3693-0912-4