Global perspectives on social media influencers and strategic business communication /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Bi, Nicky Chang, 1987- (Editor), Zhang, Ruonan Zhang, 1991- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference (an imprint of IGI Global), [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Social influence. Social media. Influence sociale. Médias sociaux. social media. Electronic books.
Online Access:	Connect to the full text of this electronic book