Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful /

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...

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Bibliographic Details

Main Authors:	Dolnicar, Sara (Author), Grün, Bettina (Author), Leisch, Friedrich (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
Edition:	1st ed. 2018.
Series:	Management for Professionals,
Subjects:	Marketing research. Business intelligence. Statistics . Market Research and Competitive Intelligence. Statistics in Business, Management, Economics, Finance, Insurance. Electronic books.
Online Access:	Connect to the full text of this electronic book