Consumer marketing & advertising 2025 /

"Consumer Marketing & Advertising 2023 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics arecategorized into 60 topics, each p...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, Florida : Richard K. Miller and Associates, [2025].
Edition:Tenth edition.
Series:RKMA market research handbook series.
Subjects:
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Call Number: HF5415.1 .M557 2025eb
 
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