Business-to-business marketing 2025 /

"Business-to-Business Marketing 2024 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing...

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Bibliographic Details
Main Authors:	Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format:	eBook
Language:	English
Published:	Miramar, Florida : Richard K. Miller and Associates, 2024.
Edition:	Eighth edition.
Series:	RKMA market research handbook series.
Subjects:	Industrial marketing > United States. Industrial marketing > United States > Statistics. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		HF5415.1263 .M56 2024eb

HF5415.1263 .M56 2024eb	Available