DATA-DRIVEN INNOVATION IN THE CREATIVE INDUSTRIES.

The creative industries - the place where art, business, and technology meet in economic activity - have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure. Such trends were accelerated by the global COVID-19 pandemic. This...

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Bibliographic Details

Corporate Author:	Taylor & Francis
Other Authors:	Terras, Melissa M., Jones, Vikki, Osborne, Nicola, Speed, Chris
Format:	eBook
Language:	English
Published:	ABINGDON : ROUTLEDGE, 2024.
Edition:	1ST ED.
Subjects:	Cultural industries > Technological innovations. Internet marketing. Creative ability in business. Industries culturelles > Innovations. Marketing sur Internet. Créativité dans les affaires. BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management Science Electronic books.
Online Access:	Connect to the full text of this electronic book