Bayesian statistics and marketing /
"Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As comp...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
[2024]
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| Edition: | Second edition. |
| Series: | Wiley series in probability and statistics.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."-- |
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| Physical Description: | 1 online resource (viii, 391 pages) : illustrations (some color). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781394219148 1394219148 9781394219124 1394219121 9781394219131 139421913X |