Bayesian statistics and marketing /

"Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As comp...

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Bibliographic Details

Main Authors:	Rossi, Peter E. (Peter Eric), 1955- (Author), Allenby, Greg M. (Greg Martin), 1956- (Author), Misra, Sanjog (Author)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, [2024]
Edition:	Second edition.
Series:	Wiley series in probability and statistics.
Subjects:	Marketing research > Mathematical models. Marketing > Mathematical models. Bayesian statistical decision theory.
Online Access:	Connect to the full text of this electronic book