Handbook of big data research methods /

This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of...

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Bibliographic Details

Other Authors:	Akter, Shahriar (Editor), Fosso Wamba, Samuel (Editor)
Format:	eBook
Language:	English
Published:	Cheltenham, UK : Edward Elgar Publishing Limited, 2023.
Subjects:	Big data > Research. Electronic books.
Online Access:	http://proxy.library.tamu.edu/login?url=https://www.elgaronline.com/view/book/9781800888555/9781800888555.xml