Big data in small business : data-driven growth in small and medium-sized enterprises /

"This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers,...

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Bibliographic Details

Other Authors:	Pedersen, Carsten Lund (Editor), Lindgreen, Adam (Editor), Ritter, Thomas (Editor), Ringberg, Torsten (Editor)
Format:	eBook
Language:	English
Published:	Northampton : Edward Elgar Publishing, 2021.
Subjects:	Small business. Technology. Electronic books.
Online Access:	http://proxy.library.tamu.edu/login?url=https://www.elgaronline.com/view/edcoll/9781839100154/9781839100154.xml