New methods of market research and analysis /

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing...

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Bibliographic Details

Main Author:	Erickson, G. Scott
Corporate Author:	Edward Elgar Publishing
Format:	eBook
Language:	English
Published:	Northampton, MA : Edward Elgar Pub., 2017.
Subjects:	Marketing research. Business intelligence. Electronic books.
Online Access:	http://proxy.library.tamu.edu/login?url=https://www.elgaronline.com/view/9781786432681/9781786432681.xml