Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support /

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case stud...

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Bibliographic Details

Other Authors:	Mizik, Natalie (Editor), Hanssens, Dominique M. (Editor)
Format:	eBook
Language:	English
Published:	Northampton, MA : Edward Elgar Pub., 2018.
Series:	Research handbooks in business and management series
Subjects:	Marketing > Data processing. Electronic books.
Online Access:	http://proxy.library.tamu.edu/login?url=https://www.elgaronline.com/view/edcoll/9781784716745/9781784716745.xml