Marketing automation and decision making : the role of heuristics and AI in marketing /

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making...

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Bibliographic Details

Main Author:	Guercini, Simone (Author)
Format:	eBook
Language:	English
Published:	Northampton : Edward Elgar Publishing, 2023.
Subjects:	Artificial intelligence > Marketing applications. Heuristic programming. Electronic books.
Online Access:	http://proxy.library.tamu.edu/login?url=https://www.elgaronline.com/view/book/9781035312870/9781035312870.xml