Ethical marketing through data governance standards and effective technology /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Sauja, Shefali, 1991- (Editor), Nayyar, Varun, 1982- (Editor), Rojhe, Kuldeep, 1977- (Editor), Sharma, Sandhir, 1974- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing > Moral and ethical aspects. Marketing > Technological innovations. Branding (Marketing) > Moral and ethical aspects. Business ethics. Artificial intelligence > Moral and ethical aspects. Marketing > Aspect moral. Marketing > Innovations. Stratégie de marque > Aspect moral. Morale des affaires. Intelligence artificielle > Aspect moral. Electronic books.
Online Access:	Connect to the full text of this electronic book

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