Cover Image

Balancing automation and human interaction in modern marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Nair, Arjun J., 1986- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2024]
Subjects:	Marketing > Technological innovations. Automation. Artificial intelligence. Marketing > Innovations. Automatisation. Intelligence artificielle. automation. artificial intelligence. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Leveraging ChatGPT and artificial intelligence for effective customer engagement /
Published: (2024)

Utilization of AI technology in supply chain management /
Published: (2024)

Human-centered approaches in industry 5.0 /
Published: (2024)

Harnessing AI to transform human resources in future workplace practices /
Published: (2025)

Intelligent robotic process automation : development, vulnerability and applications /
Published: (2025)

Complex AI dynamics and interactions in management /
Published: (2024)

Artificial intelligence in byte-sized chunks /
by: Bentley, Peter J., 1972-
Published: (2024)

Futuristic e-governance security with deep learning applications /
Published: (2024)

Digital twin technology and AI implementations in future-focused businesses /
Published: (2024)

AI snake oil : what artificial intelligence can do, what it can't, and how to tell the difference /
by: Narayanan, Arvind, et al.
Published: (2024)

AI revealed : theory, applications, ethics /
by: Herman, Erik L.
Published: (2025)

AI strategies for social entrepreneurship and sustainable economic development /
Published: (2025)

AI-driven marketing research and data analytics /
Published: (2024)

Navigating Data Science in the Age of AI : exploring possibilities of generative intelligence /
Published: (2025)

Improving entrepreneurial processes through advanced AI /
Published: (2025)

AI deployment and adoption in public administration and organizations /
Published: (2025)

AI and emotional intelligence for modern business management /
Published: (2023)

Artificial intelligence in the age of nanotechnology /
Published: (2024)

Climate-resistant smart agriculture for healthy food production /
Published: (2026)

Improving consumer engagement in digital marketing through cognitive AI /
Published: (2026)

Designing our future : redefining design in the age of AI for sustainable innovation /
by: Olynick, Diana
Published: (2026)

Achieving organizational diversity, equity, and inclusion with AI /
Published: (2025)

AI-driven approaches for fully automated smart engineering /
Published: (2026)

Artificial intelligence for urban planning /
by: Sanchez, Thomas W.
Published: (2026)

AI-enhanced solutions for sustainable cybersecurity /
Published: (2025)

Applications of Blockchain and Computational Intelligence in Environmental Sustainability /
Published: (2025)

Developments towards next generation intelligent systems for sustainable development /
Published: (2024)

AI and machine learning impacts in intelligent supply chain /
Published: (2024)

Generative AI and multifactor productivity in business /
Published: (2024)

Artificially intelligent : the very human story of AI /
by: Eliot, David
Published: (2025)

The AI competency paradox : why AI doesn't replace jobs, but reshapes organizational competence /
by: Yadav, Prashant Singh
Published: (2026)

ISO 42001 and legal compliance : a principled implementation of the AI management system /
by: Seet, Matthew
Published: (2025)

Metaheuristics for Enterprise Data Intelligence /
by: Sakhare, Kaustubh Vaman
Published: (2025)

Convergence of Antenna Technologies, Electronics, and AI /
Published: (2025)

Emerging topics in pattern recognition and artificial intelligence /
Published: (2024)

AI-assisted architectural design /
by: Agkathidis, Asterios, 1974-
Published: (2024)

AI and emerging technologies for emergency response and smart cities /
Published: (2025)

Sustainable and intelligent territorial marketing and entrepreneurship /
Published: (2025)

Transforming cinema with artificial intelligence /
Published: (2025)

The impact of AI innovation on financial sectors in the era of industry 5.0 /
Published: (2023)