Balancing automation and human interaction in modern marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Nair, Arjun J., 1986- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2024]
Subjects:	Marketing > Technological innovations. Automation. Artificial intelligence. Marketing > Innovations. Automatisation. Intelligence artificielle. automation. artificial intelligence. Electronic books.
Online Access:	Connect to the full text of this electronic book

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