| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
in00004792503 |
| 003 |
OCoLC |
| 005 |
20240419094027.7 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
240313s2024 pau ob 001 0 eng |
| 010 |
|
|
|a 2024010203
|
| 024 |
8 |
|
|a 40032307488
|
| 040 |
|
|
|a DLC
|b eng
|e rda
|c DLC
|d OCLCO
|d YDX
|
| 020 |
|
|
|a 9798369322772
|q electronic book
|
| 020 |
|
|
|z 9798369322765
|q hardcover
|
| 035 |
|
|
|a (OCoLC)1426300126
|
| 042 |
|
|
|a pcc
|
| 050 |
|
4 |
|a HF5415
|b .B35 2024
|
| 082 |
0 |
0 |
|a 658.800285/63
|2 23/eng/20240419
|
| 245 |
0 |
0 |
|a Balancing automation and human interaction in modern marketing /
|c edited by Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed.
|
| 264 |
|
1 |
|a Hershey, PA :
|b Business Science Reference,
|c [2024]
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 588 |
|
|
|a Description based on online resource; title from digital title page (viewed on April 12, 2024).
|
| 650 |
|
0 |
|a Marketing
|x Technological innovations.
|
| 650 |
|
0 |
|a Automation.
|
| 650 |
|
0 |
|a Artificial intelligence.
|
| 650 |
|
6 |
|a Marketing
|0 (CaQQLa)201-0070166
|x Innovations.
|0 (CaQQLa)201-0379286
|
| 650 |
|
6 |
|a Automatisation.
|0 (CaQQLa)201-0002748
|
| 650 |
|
6 |
|a Intelligence artificielle.
|0 (CaQQLa)201-0008626
|
| 650 |
|
7 |
|a automation.
|2 aat
|0 (CStmoGRI)aat300056084
|
| 650 |
|
7 |
|a artificial intelligence.
|2 aat
|0 (CStmoGRI)aat300251574
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Nair, Arjun J.,
|d 1986-
|e editor.
|
| 710 |
2 |
|
|a IGI Global Online
|
| 776 |
1 |
8 |
|i Print version:
|t Balancing automation and human interaction in modern marketing
|d Hershey, PA : Business Science Reference, [2024]
|z 9798369322765
|w (DLC) 2024010202
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://dx.doi.org/10.4018/979-8-3693-2276-5
|z Connect to the full text of this electronic book
|t 0
|
| 945 |
|
|
|b 92141
|
| 955 |
|
|
|a YBP purchased approval e-records
|
| 980 |
|
|
|b ebook
|c 40032307488
|f NONFIC/B
|g 565751
|k USD
|m 232.00
|q 1
|s AcqMono Conventional
|t Approval plan
|u Vendor order reference number
|v ZYBP
|y E-approvals
|z Electronic resource
|
| 999 |
f |
f |
|i 88b9c1d9-fba3-4bd1-92c2-0ed50f50bd44
|s 6a65e94c-b9fa-4de5-b44c-5f540c626c49
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|e HF5415 .B35 2024
|h Library of Congress classification
|