Balancing automation and human interaction in modern marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Nair, Arjun J., 1986- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2024]
Subjects:	Marketing > Technological innovations. Automation. Artificial intelligence. Marketing > Innovations. Automatisation. Intelligence artificielle. automation. artificial intelligence. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369322772
DOI:	10.4018/979-8-3693-2276-5