APA (7th ed.) Citation

IGI Global Online & Nair, A. J. (2024). Balancing automation and human interaction in modern marketing. Business Science Reference. https://doi.org/10.4018/979-8-3693-2276-5

Chicago Style (17th ed.) Citation

IGI Global Online and Arjun J. Nair. Balancing Automation and Human Interaction in Modern Marketing. Hershey, PA: Business Science Reference, 2024. https://doi.org/10.4018/979-8-3693-2276-5.

MLA (9th ed.) Citation

IGI Global Online and Arjun J. Nair. Balancing Automation and Human Interaction in Modern Marketing. Business Science Reference, 2024. https://doi.org/10.4018/979-8-3693-2276-5.