Adoption of NFTs and cryptocurrency in marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Chaudhary, Prashant (Editor), Verma, Jyoti, 1985- (Editor), Malik, Reena, 1986- (Editor), Sharma, Ambuj, 1977- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2024
Subjects:	Electronic commerce. Internet marketing. Cryptocurrencies. NFTs (Tokens) Branding. Crypto Influencers. Cryptocurrency. Customer Engagement. Digital Marketing. Ethical Considerations. Loyalty Programs. Marketing Campaigns. Marketing Strategies. Multilevel Marketing. Non-Fungible Tokens. Phygital Non-Fungible Tokens. Risk Management. Web 3.0 Adoption. Electronic books.
Online Access:	Connect to the full text of this electronic book

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