The Importance Of Reference Groups In Consumer Behavior : A Comparative Analysis Between Student Populations, Between Products And Between Levels Of Decision Specificity.

Bibliographic Details

Main Author:	Sullivan, Richard
Format:	Thesis Book
Language:	English
Published:	[College Station, Texas] : ‡b Texas A&M University, 1985.
Subjects:	brand consumer behavior course marketing product decisions product ownership product type or style reference group influence Undergraduate thesis
Online Access:	Available on OAKTrust.