Kincaid, D. (2020). The brand-driven CEO: Embedding brand into business strategy. University of Toronto Press.
Chicago Style (17th ed.) CitationKincaid, David. The Brand-driven CEO: Embedding Brand into Business Strategy. Toronto ; Buffalo ; London: University of Toronto Press, 2020.
MLA (9th ed.) CitationKincaid, David. The Brand-driven CEO: Embedding Brand into Business Strategy. University of Toronto Press, 2020.
Warning: These citations may not always be 100% accurate.