The brand-driven CEO : embedding brand into business strategy /

Bibliographic Details

Main Author:	Kincaid, David, 1959- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Toronto ; Buffalo ; London : University of Toronto Press, [2020]
Subjects:	Product management. Branding (Marketing) Success in business. Product management Success in business Electronic books.
Online Access:	Connect to the full text of this electronic book