Branding the Middle East : Communication Strategies and Image Building from Qom to Casablanca /

This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and im...

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Bibliographic Details

Corporate Author:	Walter de Gruyter & Co
Other Authors:	Wippel, Steffen (Editor)
Format:	eBook
Language:	English
Language Notes:	In English.
Published:	Berlin ; Boston : De Gruyter, [2023]
Series:	Studies on Modern Orient ; 38
Subjects:	Globalisierung. MENA. Naher Osten. Regionalforschung. RELIGION / Islam / History. Branding. Image building. Middle East. North Africa. Electronic books.
Online Access:	Connect to the full text of this electronic book