Commercial Communication in the Digital Age : Information or Disinformation? /
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...
| Corporate Author: | |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Language Notes: | In English. |
| Published: |
Berlin :
De Gruyter Mouton,
[2017]
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| Series: | Age of Access? Grundfragen der Informationsgesellschaft ;
7. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate -- to "co-create"--, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. |
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| Physical Description: | 1 online resource (viii, 270 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783110416794 3110416794 9783110416831 3110416832 9783110416503 3110416506 9783110416800 3110416808 |