Cover Image

Commercial Communication in the Digital Age : Information or Disinformation? /

In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...

Full description

Bibliographic Details
Corporate Author: Walter de Gruyter & Co
Other Authors: Grubenmann, Stephanie (Editor), Rimscha, M. Bjørn (Editor), Siegert, Gabriele (Editor)
Format: eBook
Language:English
Language Notes:In English.
Published: Berlin : De Gruyter Mouton, [2017]
Series:Age of Access? Grundfragen der Informationsgesellschaft ; 7.
Subjects:
Communication in marketing.
Disinformation.
Advertising.
Information society in advertising.
Deceptive advertising.
Communication en marketing.
Désinformation.
Publicité mensongère.
Literature and literary studies.
TECHNOLOGY & ENGINEERING > General.
LANGUAGE ARTS & DISCIPLINES > General.
Advertising
Communication in marketing
Deceptive advertising
Disinformation
Information society in advertising
literature.
communication science.
Electronic books.
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HF5827.8 .C66 2017
 
Call Number Status Get It
HF5827.8 .C66 2017 Available