Digital innovation strategy /

With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.

Bibliographic Details
Main Author:	Leiponen, Aija (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, [2024].
Subjects:	Technological innovations > Economic aspects. Information technology > Economic aspects. Strategic planning. New products. Technological innovations > Economic aspects

Description
Summary:	With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
Physical Description:	xvi, 280 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781009208987 1009208985