Digital innovation strategy /

With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.

Bibliographic Details

Main Author:	Leiponen, Aija (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, [2024].
Subjects:	Technological innovations > Economic aspects. Information technology > Economic aspects. Strategic planning. New products. Technological innovations > Economic aspects