Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /
"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...
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| Format: | eBook |
| Language: | English |
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Cambridge, United Kingdom ; New York :
Cambridge University Press,
2017.
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| Series: | Cambridge intellectual property and information law.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Civil law history : Germany and Europe
- Common law history : United States
- A ragged landscape of theories
- Substantive policy : convergent foundations
- International comity : a doctrine of self-restraint
- Reconceptualization, reinterpretation, and typology.