Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /

"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...

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Bibliographic Details
Main Author: Dornis, Tim W. (Author)
Corporate Author: Cambridge University Press
Format: eBook
Language:English
Published: Cambridge, United Kingdom ; New York : Cambridge University Press, 2017.
Series:Cambridge intellectual property and information law.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Civil law history : Germany and Europe
  • Common law history : United States
  • A ragged landscape of theories
  • Substantive policy : convergent foundations
  • International comity : a doctrine of self-restraint
  • Reconceptualization, reinterpretation, and typology.