Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /

"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...

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Bibliographic Details
Main Author: Dornis, Tim W. (Author)
Corporate Author: Cambridge University Press
Format: eBook
Language:English
Published: Cambridge, United Kingdom ; New York : Cambridge University Press, 2017.
Series:Cambridge intellectual property and information law.
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Call Number: K7571 .D67 2017
 
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K7571 .D67 2017 Available