A philosophy of communication of social media influencer marketing : the banality of the social /
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious...
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| Format: | Book |
| Language: | English |
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Lanham, Maryland :
Lexington Books,
[2024].
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| Series: | Integrated marketing communication.
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| Summary: | This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online. |
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| Physical Description: | viii, 193 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 173-187) and index. |
| ISBN: | 9781666920789 1666920789 |