A philosophy of communication of social media influencer marketing : the banality of the social /

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious...

Full description

Bibliographic Details

Main Author:	Sudnick, Kati E., 1992- (Author)
Format:	Book
Language:	English
Published:	Lanham, Maryland : Lexington Books, [2024].
Series:	Integrated marketing communication.
Subjects:	Internet marketing. Social media. Internet personalities. Online social networks > Economic aspects.