Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places.

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature--which lacks in-depth and critical analysis--and technical academic literature--which tends to miss down-to-earth practitioners' concerns and to overlook policy and politi...

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Bibliographic Details

Main Author:	Mabillard, Vincent
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Routledge 2023.
Subjects:	BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Research Branding (Marketing) Place marketing > Management. Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book