EQUITY CROWDFUNDING IN SPORTS CLUBS consumer -oriented strategic marketing.

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting in...

Full description

Bibliographic Details

Main Author:	Kościółek, Szczepan (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	[S.l.] : ROUTLEDGE, 2023.
Subjects:	Sports > Finance. Sports > Marketing. Crowd funding. Sports teams. Sports > Finances. Financement participatif. Équipes sportives. teams. BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Finance Electronic books.
Online Access:	Connect to the full text of this electronic book