Advertising as a creative industry : regime of paradoxes /

"At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Author, media scholar a...

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Bibliographic Details

Main Author:	Derda, Izabela, 1985- (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2024.
Series:	Routledge research in the creative and cultural industries
Subjects:	Advertising. Creative ability in business. Cultural industries. Créativité dans les affaires. Industries culturelles. Electronic books.
Online Access:	Connect to the full text of this electronic book