The dynamics of influencer marketing : a multidisciplinary approach /

"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence....

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Bibliographic Details
Corporate Author:	Taylor & Francis
Other Authors:	Alvarez Monzoncillo, José María (Editor)
Format:	eBook
Language:	English
Published:	London ; New York, NY : Routledge, Taylor & Francis Group, 2023.
Series:	Routledge studies in marketing ; 24
Subjects:	Marketing. Influence (Psychology) Social media. Communication in marketing. Advertising > Planning. Marketing Social Media Influence (Psychologie) Médias sociaux. Communication en marketing. marketing. social media. BUSINESS & ECONOMICS / Marketing / Multilevel. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Industries / Media & Communications Industries. Advertising > Planning Communication in marketing Social media Sales and marketing;Media, entertainment, information and communication industries Electronic books.
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