Reputation management and family business /

"Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strat...

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Bibliographic Details
Main Author: Dacko-Pikiewicz, Zdzisława (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: New York, NY : Routledge, 2022.
Series:Routledge studies in management, organizations and society
Subjects:
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Call Number: HD62.25
 
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