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Glocal pharma : international brands and the imagination of local masculinity /

Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viag...

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Bibliographic Details
Main Authors: Johnson, Ericka (Author), Sjögren, Ebba (Author), Åsberg, Cecilia (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon : Routledge, 2016.
Series:Global connections.
Subjects:
Pharmaceutical industry.
Pharmaceutical industry > Marketing.
Medicalization.
Impotence.
Globalization > Social aspects.
Drug Industry
Erectile Dysfunction
Medicalization
Industrie pharmaceutique.
Impuissance sexuelle.
Mondialisation > Aspect social.
Médicalisation.
BUSINESS & ECONOMICS > Industries > General.
Globalization > Social aspects
Impotence
Pharmaceutical industry
Pharmaceutical industry > Marketing
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781317126799
1317126793
9781317126782
1317126785
9781315585185
1315585189
9781317126775
1317126777