Glocal pharma : international brands and the imagination of local masculinity /

Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viag...

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Bibliographic Details
Main Authors:	Johnson, Ericka (Author), Sjögren, Ebba (Author), Åsberg, Cecilia (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon : Routledge, 2016.
Series:	Global connections.
Subjects:	Pharmaceutical industry. Pharmaceutical industry > Marketing. Medicalization. Impotence. Globalization > Social aspects. Drug Industry Erectile Dysfunction Medicalization Industrie pharmaceutique. Impuissance sexuelle. Mondialisation > Aspect social. Médicalisation. BUSINESS & ECONOMICS > Industries > General. Globalization > Social aspects Impotence Pharmaceutical industry Pharmaceutical industry > Marketing Electronic books.
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Call Number:		HD9665.5

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