What is post-branding? : how to counter fundamentalist marketplace semiotics /

Brands aren't just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? What is Post Branding? is...

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Bibliographic Details

Main Authors:	Grant, Jason (Interior decorator) (Author), Vodeb, Oliver (Author)
Format:	Book
Language:	English
Published:	[Eindhoven, the Netherlands] : Set Margins', 2023.
Edition:	First edition.
Series:	Set margins' : #3.
Subjects:	Branding (Marketing) Branding (Marketing) > Social aspects. Semiotics. Advertising > Social aspects. Advertising > Political aspects. Commercial art > Social aspects.