Cover Image

The use of artificial intelligence in digital marketing : competitive strategies and tactics /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Teixeira, Sandrina, 1975- (Editor), Remondes, Jorge, 1971- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Marketing > Data processing.
Internet marketing.
Artificial intelligence.
Marketing > Informatique.
Marketing sur Internet.
Intelligence artificielle.
artificial intelligence.
Artificial intelligence
Internet marketing
Marketing > Data processing
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( xx, 318 pages) : illustrations (chiefly color).
Bibliography:Includes bibliographical references and index.
ISBN:9781668493267
1668493268
9781668493274
1668493276
DOI:10.4018/978-1-6684-9324-3