The use of artificial intelligence in digital marketing : competitive strategies and tactics /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Teixeira, Sandrina, 1975- (Editor), Remondes, Jorge, 1971- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing > Data processing. Internet marketing. Artificial intelligence. Marketing > Informatique. Marketing sur Internet. Intelligence artificielle. artificial intelligence. Artificial intelligence Internet marketing Marketing > Data processing Electronic books.
Online Access:	Connect to the full text of this electronic book

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