Marketing Communications : an advertising, promotion and branding perspective.

Bibliographic Details
Main Author:	Bell, Geraldine
Corporate Author:	ProQuest (Firm)
Other Authors:	Taheri, Babek
Format:	eBook
Language:	English
Published:	Oxford : Goodfellow Publishers Ltd, 2017.
Series:	Global management series.
Subjects:	Internet advertising. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

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