Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.

Bibliographic Details

Main Author:	Cuomo, Maria Teresa
Corporate Author:	Taylor & Francis
Other Authors:	Foroudi, Pantea
Format:	Electronic eBook
Language:	English
Published:	Milton : Taylor & Francis Group, 2023.
Series:	Routledge Studies in Marketing Series.
Subjects:	Marketing. marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book